Give Distributors a Leg Up: Build on Quality Content
IMN (Email Newsletters)
The key relationships in any direct selling organization are between the organization and distributor, and the distributor and the customer. A constant challenge you face is maintaining those relationships while simultaneously promoting your brand and its value proposition.
One of the best ways to meet this challenge is with quality content. You communicate engaging, useful, relevant offers to your customers through professionally written content. By doing so, you give your distributors a leg up in their recruitment, retention, and sales efforts.
Once you have great content, email newsletters can help your distributors get it to your customers quickly and effectively.
If you strike a balance between promotional and editorial content written specifically for your customer demographic, you'll find your subscribers actually look forward to reading it every month. By presenting your brand as a source of actionable insights, you'll become a voice customers want to seek out.
Using the right email marketing platform helps you effectively deliver your content by allowing for online access and control, providing audio and video capabilities, and ensuring content can be easily shared on social networks.
When the right content is delivered through the right platform, email newsletters allow you to build and strengthen relationships and increase sales productivity and results.
The success of your organization rests on healthy relationships and your distributors' ability to present themselves as credible voices to your customer base. Give them a leg up, and build your success on quality content.