WALTHAM, Mass. – June 18, 2013–IMN the digital marketing company that delivers branded newsletters and content for vertical markets, today announced that after being named one of three finalists, it has won the Ethos Award for Partnership given annually by the Direct Selling Association (DSA) at the DSA 2013 Annual Meeting. The award was received on behalf of IMN by Michelle Larter, Worldwide Director, Direct Selling, and recognizes IMN for its commitment to making a measurable impact on the growth, development and profitability of direct selling members of the DSA.
The key to success in the direct selling industry is the ability to grow distribution and increase average sales volume per distributor and consultant. Quality communications, inclusive of engaging offers and content, sent to customers and prospects on behalf of their consultants, are critical to retaining loyal customers, recruiting new consultants and growing revenue in this competitive industry.
"For nearly a decade, IMN has been instrumental in helping direct selling organizations consistently and profitably engage with their customers and prospects through the use of IMN's Loyalty Driver," said Michelle Larter, worldwide director, direct selling, IMN. "We are humbled that our customers nominated us for the Direct Selling Association's ETHOS awards based on their success with our program and our team and we look forward to working with our direct selling customers to send many more successful email newsletter campaigns, and celebrate the success of the programs along the way."
For more details on what direct selling organizations have achieved through the use of IMN's Loyalty Driver, as well as insight behind the basis for each of our customers' nominations of IMN for this award, please see our recent blog post: http://bit.ly/127X69Q.
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide. By combining custom, vertically-oriented content with advanced publishing technology and services, IMN enables companies to engage with their prospects and customers to drive business results via email, mobile and social platforms. In addition to taking advantage of IMN's expertise within the automotive, banking and direct selling industries, customers benefit from analytics-based intelligence that provides insight into buying behavior and purchase preferences to successfully encourage brand loyalty and generate leads. For more information, visit http://www.imninc.com or the IMN Blog. Follow IMN on Twitter @loyaltydriver or engage on the IMN Facebook brand page.
About the Direct Selling Association
DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Among its more than 240 active and pending members are companies selling both via a party-plan method and in the traditional person-to-person style. In 2012, estimated U.S. direct sales were more than $31.6 billion with nearly 16 million direct sellers nationwide. The vast majority are independent business people—micro-entrepreneurs—whose purpose is to sell the product/service of the company they voluntarily choose to represent. Approximately 90 percent of direct sellers operate their business part-time. For more information, visit www.directselling411.com.