WALTHAM, Mass. – June 5, 2013–IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today announced that it has been named a finalist for the Partnership Award given annually by the Direct Selling Association (DSA). The award recognizes DSA Supplier Member companies that provide a product or service with a measurable impact on the growth, development or profitability of an active direct selling member of the DSA.
"Being named as a finalist for the Partnership Award means a supplier member company has demonstrated a commitment to helping further the goals of today's leading direct selling companies," said DSA President Joseph Mariano.
IMN was nominated by three of its partners for this award based on its digital marketing platform for direct sellers, Loyalty Driver for Party Plan. Through custom-designed, branded email newsletters, direct sellers deliver engaging offers and content with a consistent branded message, while allowing each consultant and brand representative to leverage their expertise and personality. The platform also provides call targeting, social media and mobile features, allowing sales consultants to nurture the personal relationships they establish at home parties, resulting in measurable increases in sales volume, number of parties held and new consultants.
"Our newsletter, The Vin Note, is sent each month to over 200,000 subscribers on behalf of 1,700 consultants. The mix of wine lifestyle content, wine education content, product features, new wine arrivals and features on wine releases that IMN delivers is what keeps customers and prospects engaged. It has even motivated some wine enthusiasts to become consultants," said Jane Creed, the WineShop At Home CEO. "Recent analytics indicate that its open rates are one of the highest in the industry. Our email newsletter was also the recipient of the DSA 2012 Digital Media Awards in the e-Newsletter, customers, category, and we owe its success to our partnership with IMN."
ETHOS Award entries are judged by a panel of industry leaders and outside experts. Judging criteria are category-specific with an overall focus on excellence, creativity and innovation in the direct selling industry.
"For more than a decade, IMN has helped direct selling companies consistently and profitably engage with their customers and prospects by providing a platform designed to build and maintain strong personal relationships between the company and the consultant, the consultant and the customer, and the customer and the brand," said Michelle Larter, worldwide director, direct selling, IMN. "Overall, Direct Selling organizations using Loyalty Driver have achieved 1.5 – 2 times greater average total sales and 2 – 3 times more recruits on average and we are very humbled that our partners have nominated us for this award on the basis of their success with our offering."
IMN will be recognized for its achievement on June 11 at DSA's 2013 Annual Meeting, where the winner of the Partnership Award will also be announced. A complete list of 2013 ETHOS Award winners and more information on judging criteria can be found at http://www.dsa.org/about/awards/dsa-awards/index.html.
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide. By combining custom, vertically-oriented content with advanced publishing technology and services, IMN enables companies to engage with their prospects and customers to drive business results via email, mobile and social platforms. In addition to taking advantage of IMN's expertise within the automotive, banking and direct selling industries, customers benefit from analytics-based intelligence that provides insight into buying behavior and purchase preferences to successfully encourage brand loyalty and generate leads. For more information, visit http://www.imninc.com or the IMN Blog. Follow IMN on Twitter @loyaltydriver or engage on the IMN Facebook brand page.
About the Direct Selling Association
DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Among its more than 240 active and pending members are companies selling both via a party-plan method and in the traditional person-to-person style. In 2011, U.S. direct sales were more than $29.8 billion with nearly 16 million direct sellers nationwide. The vast majority are independent business people—micro-entrepreneurs—whose purpose is to sell the product/service of the company they voluntarily choose to represent. Approximately 90 percent of direct sellers operate their business part-time. For more information, visit www.directselling411.com.