IMN - About Our Company

IMN - About Our Company

IMN and Digital Dealer Examine the Best Ways to Capture Automotive Customer and Prospect Attention between Purchases

WALTHAM, Mass. – December 6, 2012IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today announced details of its forthcoming webinar with Digital Dealer, "Email Marketing Best Practices: It's Not Your Father's Newsletter." IMN will explore how to keep newsletter readers engaged, extend marketing reach, identify buyers in the market, measure success and analyze customer behavior.


Bobby Gaudreau, vice president, sales, IMN


Even with the increasing popularity of social media, email newsletters still prove to be one of the most effective ways to build relationships and stay connected with automotive customers and prospects between purchases. When done correctly, email newsletters are a cost-effective solution to drive sales and improve customer loyalty. In this webinar, you will learn best practices for how to successfully launch and optimize a newsletter initiative as a part of your overall marketing plan. Webinar attendees will also receive a complimentary copy of the "MarketingSherpa Email Marketing Handbook – Second Edition," provided by IMN.


Thursday, December 13 at 11:30 a.m. EST

How: For more details about the webinar and to register, visit:










About IMN
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide. By combining custom, vertically-oriented content with advanced publishing technology and services, IMN enables companies to engage with their prospects and customers to drive business results via email, mobile and social platforms. In addition to taking advantage of IMN's expertise within the automotive, banking and direct selling industries, customers benefit from analytics-based intelligence that provides insight into buying behavior and purchase preferences to successfully encourage brand loyalty and generate leads. For more information, visit or the IMN Blog. Follow IMN on Twitter @loyaltydriver or engage on the IMN Facebook brand page.