August 20, 2012 – IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today announced that Vice President of Sales Bobby Gaudreau will participate in the Digital Success Panel at the General Motors (GM) eSummit 2012 conference tour, kicking off in Dallas/Fort Worth on August 23. The tour will span five cities, with the goal of bringing together key automotive marketing and sales executives with all dealership sales and service team members as well as dealer executives to discuss the latest techniques in utilizing digital and social technologies to connect with customers and drive sales.
Dealers in each city will be able to attend a general session keynoted by some of the industry's most successful executives, followed by 12 hands-on workshops covering a variety of topics that will enable attendees to gain deeper, more specialized skill-sets in specific areas.
IMN will be participating in the Digital Success Panel, moderated by David Kain, President of Kain Automotive. Also on the panel are Al Carl, Digital Marketing Manager at Naked Lime; Alexi Venneri, Co-Founder and COO of Digital Air Strike; Matthew Belk, Founder and CEO of Better Car People; Jack Simmons, Dealer Training Manager at Cars.com; and Tori Morandi, Manager, Industry Education at AutoTrader.
Bobby Gaudreau, Vice President of Sales, IMN;
The GM eSummit 2012 Digital Marketing Conference brings together some of the automotive marketing industry's top executives for special one-day events where attendees can learn successful approaches to using digital and social media to connect with potential and current customers.
Topics discussed by the Digital Success Panel will include how to best serve online buyers, how to take advantage of email marketing, how to predict and plan for purchasing behavior and how to best use video.
Gaudreau will draw from years of experience to share his insights on using meaningful, interesting and timely content to develop and strengthen relationships with customers. He will discuss how to obtain content, how to be protected from potential copyright or plagiarism issues and how to leverage content across several customer-facing channels.
For more details about the conference series and to register for any of the five locations, please visit http://www.gmesummit.com.
Note: eSummit expenses are now eligible for reimbursement under the Sales iMR program with GM Match! The conference registration fee and travel expenses (hotel, flight, food & beverage—excluding alcohol) are all eligible reimbursement items. Claims should be submitted on GMLAM.com for reimbursement.
PLUS, if you register 10 days before the eSummit event you plan to attend, you receive a discounted $249 rate! Additionally, with your enrollment to an eSummit event, you can bring your Dealer Principal or Executive Manager with you FOR FREE!
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide. By combining custom, vertically-oriented content with advanced publishing technology and services, IMN enables companies to engage with their prospects and customers to drive business results via email, mobile and social platforms. In addition to taking advantage of IMN's expertise within the automotive, banking and direct selling industries, customers benefit from analytics-based intelligence that provides insight into buying behavior and purchase preferences to successfully encourage brand loyalty and generate leads. For more information, visit http://www.imninc.com or the IMN Blog. Follow IMN on Twitter @loyaltydriver or engage on the IMN Facebook brand page.