WALTHAM, Mass. - August 5, 2010 - IMN, an eCommunications company serving the direct selling industry, today announced a free marketing webinar for party plan and network marketing organizations. The webinar will address how eCommunications and online video can be used to drive sales and recruitment, as well as brand awareness and product excitement, for direct selling firms. It Works! Marketing CEO, Mark Pentecost, will join Sebastian Leonardi, IMN's Vice President of Direct Selling and Multichannel Markets, to provide attendees with real-world perspectives on viral marketing via video sharing and how this is working for It Works.
Online video is a great way for direct selling organizations to build the credibility that comes with personal presentations, to promote the benefits of their products and opportunities in a way that is particularly engaging for their customer audience, and most importantly, to directly drive more referrals. Combining online video and social media sharing as part of an overall eCommunications program, enables the direct selling firm to propagate their message virally across a wide variety of online environments
"Share it, Watch it, Sell it – How to Drive Direct Selling Sales & Recruitment through Viral Video" will address important questions facing direct selling organizations as they look to spread their message far and wide:
"Direct Selling organizations need to stay ahead of the curve to make sure they are reaching as many customers and prospects as possible and to ensure their messaging and branding are protected," said Sebastian Leonardi. "It Works! Marketing has created a solid eCommunications program with IMN that includes video, eNewsletters, and social networking. Our webinar will educate direct selling executives and top consultants on best practices for video marketing, focusing on the types of content and messaging that will resonate best with all of their audiences. "