IMN - About Our Company

IMN - About Our Company

Floor Coverings International Lays the Groundwork for Relationship Marketing with IMN

WALTHAM, Mass. - January 11, 2012 - IMN, the digital marketing company that delivers branded newsletters and content, today announced it has inked a deal with Floor Coverings International (FCI), North America's leading in-home design floor coverings brand. FCI selected IMN for its customizable email newsletters and associated social sharing capabilities to support national brand awareness objectives, drive long-term customer loyalty and generate new sales leads for its growing franchise network. This deal was announced in conjunction with FCI's Annual Convention taking place this week.

Competing in a highly fragmented home design market, FCI selected IMN as part of its strategy to provide its national franchisees with an expanded set of marketing tools to more rapidly grow their businesses and improve the customer experience. Today, FCI franchisees will benefit from IMN's digital marketing platform specifically designed for franchise organizations. Combining new customer acquisition with retention-building email and social sharing capabilities, IMN enables franchisees to effectively promote special offers and expand their database through targeted lead generation.

"Our customers have come to expect superior quality products and service, complemented by a highly personal relationship with our designers, which differentiate our brand in the market," said Ryan Aschauer, director of consumer marketing, Floor Coverings International. "We turned to IMN and its superior newsletter designs and custom content to help our franchisees better communicate our key value propositions to their customer base, encourage pass-along to build their referral network, and remain connected with customers to ensure we are top of mind for both short- and long-term design projects."

IMN distributes the branded FCI newsletter monthly on behalf of franchisees, enabling them to take advantage of customized content including local scheduling for design consultation appointments, customer testimonials, videos and original articles that feature lifestyle and design advice. IMN was selected for its newsletter design consultation services and vertical market content intended to keep franchisees close to their customers and improve the customer experience by delivering timely offers and recommendations.

"Floor Coverings International is a growing national brand with a loyal, affluent customer base. IMN's specialized content and ability to enable franchisees to customize newsletters for their particular region will drive high open rates and click throughs while helping them to gain insight into the content that resonates best with their customers," Eric Shealy, vice president of Consumer Enterprise, IMN. "We look forward to expanding our relationship with FCI and helping its franchise network become more successful."

About Floor Coverings International

FCI was established in 1988 as the first mobile, shop-at-home floor-covering franchise and is the oldest and largest in-home floor-covering retailer with franchises in the United States and Canada. The expertise and knowledge of its Design Associates helps to differentiate FCI from the price-driven market sector of big-box stores and many smaller retailers by providing the homeowner with a custom designed floor that is perfectly matched to their home. FCI's services appeal to upper-income homeowners who place an emphasis on home décor and view it as enriching their lifestyle.

For more information about FCI's unique services or franchise opportunities, call 1-800-DIAL-FCI or visit

About IMN
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide. By combining custom, vertically-oriented content with advanced publishing technology and services, IMN enables companies to engage with their prospects and customers to drive business results via email, mobile and social platforms. In addition to taking advantage of IMN's expertise within the automotive, banking and direct selling industries, customers benefit from analytics-based intelligence that provides insight into buying behavior and purchase preferences to successfully encourage brand loyalty and generate leads. For more information, visit or the IMN Blog. Follow IMN on Twitter @loyaltydriver or engage on the IMN Facebook brand page.